Behind the Scenes setting up the window
Behind the Scenes photoshoot by Sonja Luesing
Vans Sustainability Campaign
For Earth Day 2022, Vans Europe launched a series of sustainability-focused in-store events, connecting with unique artists and designers across Europe. As part of this initiative, I was invited by the creative /lab Back to Future from Copenhagen to design the Utrecht window installation. I upcycled moving boxes, adding my own twist with bright colors and playful characters, transforming three boxes into the iconic Vans SK8-Hi model. This installation was part of a broader project that included 26 art installations in Vans stores across Europe. Working part-time for Vans in Rotterdam made this project even more special, as I’ve always been a fan of the brand.